Nacional

Edeka controls more than 10,000 stores

Edeka today is the unquestionable fruits and vegetables leader of food in Germany monopolizing the 26 per cent of the market and starting a new model of work and independent representativity with suppliers and stores.

The wholesale commerce is into the hands of regional societies that provide to the independent retailers as to the affiliated retail commerce of their zone of competition through Edeka Zentrale. Nowadays there are 7 regional societies within Edeka and the supplier of the group with fruits and vegetables – Edeka Frucht- und Blumenkontor- invoiced in 2006 nearly 1,000 million euros.

Edeka has got 6 different types of supermarkets in Germany. Nah & Gut are the smallest of the group with a size of less than 400 square meters whereas Edeka neukauf are the greatest supermarkets.

Edeka also has stores with profile of supermarket and 1,100 stores discount –Netto-.

The company bets on the strategy of white marks and has “Edeka Bio Wertkost” for ecological fresh fruits and vegetables controlled; “Rio Grande” for fresh fruits and “Gärtners Beste” for fresh vegetables.